A recent survey of executives involved in R&D resourcing found that a clear majority understand the future innovations that can disrupt their industry; this is critical as it allows them to identify the most important innovation partners and allocate resources accordingly. The survey also found that most respondents believe that disruptive innovation will come from outside their organisation; this highlights the importance of open innovation and collaboration with other companies, universities, and research institutes. By being aware of the potential for disruption and investing in collaborative R&D, organisations can stay ahead of the curve and maintain a competitive advantage.