According to a recent study, only 8% of business executives feel that their organisation’s business and innovation strategies are highly aligned.
This means that for the vast majority of organisations, there is a disconnect between the two key areas; this can have many consequences, including wasted resources, missed opportunities, and poor decision-making.
To be successful, organisations need to ensure that their business and innovation strategies work together towards common goals. Only then will they be able to maximise their chances of success.