Brainstorming is a group method of creative problem-solving frequently used in product concept generation. There are many modifications in format, each variation with its name. The basis of all of these methods uses a group of people to creatively generate a list of ideas related to a particular Topic. As many ideas as possible are listed before any critical evaluation is performed.
In product development, brainstorming is used to generate new ideas for products and improve upon existing products. The aim is to come up with as many ideas as possible, without judging or evaluating them, to create a “pool” of possibilities from which the best ideas can be selected later. Brainstorming can effectively overcome creative blocks and get past initial assumptions and prejudices about what is possible. It can also help to stimulate new ways of thinking about a problem or challenge. Brainstorming is often used with other methods, such as mind mapping and lateral thinking.
FAQs about Brainstorming
What is brainstorming?
Brainstorming is a group method of creative problem-solving frequently used in product concept generation. The basis of all of these methods uses a group of people to creatively generate a list of ideas related to a particular topic.
What are the benefits of using brainstorming?
Brainstorming can effectively overcome creative blocks and get past initial assumptions and prejudices about what is possible. It can also help to stimulate new ways of thinking about a problem or challenge.
What are some different formats for brainstorming?
There are many modifications in format, each variation with its own name, such as Brainwriting, Brainwalking, Braindrawing and Silent Brainstorming.
How do you use brainstorming for product development?
In product development, brainstorming can generate new ideas for products and improve existing ones. The aim is to come up with as many ideas as possible, without judging or evaluating them, to create a “pool” of possibilities from which the best ideas can be selected later.
Can brainstorming be used with other methods?
Yes, it can often be used with other methods, such as mind mapping and lateral thinking to stimulate new ways of thinking about a problem or challenge.
Is an optimal time frame or a number of participants required for successful brainstorming sessions?
The length and size of successful brainstorming sessions depend on the scope and complexity of the challenge being tackled – but generally, shorter sessions (up to 60 minutes) with fewer participants (4-6) tend to yield better results than longer sessions with more participants (10-12). But ultimately, it depends on what works best for your team!
How should ideas generated through brainstorms be evaluated?
Ideas generated through brainstorms should be evaluated objectively on how well they fit against criteria identified before the session, such as feasibility, cost efficiency etc. before any critical evaluation is performed.