What is a Technology Roadmap?

A technology road map is an essential tool for guiding new technology development and selection in developing new products. Understanding this term is crucial in the industry as it helps organizations strategically plan their technological advancements and stay competitive in the market. However, the term can be confused and misconceptions, especially regarding its purpose and scope.

“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”

Wayne Gretzky

A technology roadmap is a strategic planning tool used in the field of innovation and product development. It provides a visual representation and comprehensive plan for the development, adoption, and integration of technologies within an organization or industry. The roadmap outlines the trajectory of technological advancements and serves as a guide for decision-making and resource allocation.

At its core, a technology roadmap is a structured framework that helps organizations navigate the complexities of technological change and align their innovation efforts with business objectives. It captures the interdependencies between various technologies, their anticipated evolution, and the timeline for their deployment. By mapping out the technology landscape, organizations can anticipate potential disruptions, identify opportunities, and make informed choices about technology investments.

A well-defined technology roadmap typically includes several key components. These include:

  1. Goals and Objectives: Clear articulation of the organization’s strategic objectives and how technology will support their achievement.
  2. Technology Identification: Identification and evaluation of emerging technologies that have the potential to impact the organization’s products, services, or processes.
  3. Technology Assessment: An assessment of the technological maturity, feasibility, and risks associated with adopting or developing specific technologies.
  4. Timeline and Phases: A timeline outlining the key milestones and phases of technology development, deployment, and integration.
  5. Resource Allocation: Identification of the resources (financial, human, and infrastructure) required to execute the roadmap effectively.
  6. Risk Management: Evaluation of potential risks, challenges, and dependencies associated with technology adoption and strategies to mitigate them.
  7. Communication and Collaboration: A plan for effectively communicating the roadmap to stakeholders and fostering collaboration among teams involved in its execution.

By leveraging a technology roadmap, organizations can proactively plan their technological advancements, align their innovation efforts with business goals, and make informed decisions about technology investments. It enables them to adapt to market dynamics, anticipate future trends, and stay competitive in a rapidly evolving technological landscape.

Technology Roadmaps in Use

The usage of technology roadmaps varies across industries and fields, but their primary purpose is to guide decision-making regarding technology adoption, development, and integration. Here are some specific scenarios and contexts where technology roadmaps are particularly relevant:

  1. Product Development: Technology roadmaps are commonly used in product development to outline the introduction of new features or functionalities. For example, a software company may create a roadmap to plan the release of new versions of its product, including specific enhancements and updates.
  2. Research and Development (R&D): Technology roadmaps are crucial in R&D activities to provide a strategic direction for innovation efforts. They help identify areas of technology exploration and determine the sequence of development projects. For instance, a pharmaceutical company may use a roadmap to prioritize research initiatives for developing new drugs or treatments.
  3. Industry Standards and Regulations: Technology roadmaps play a role in navigating industry standards and regulatory compliance. They assist organizations in understanding and adopting new technologies required to meet industry standards or regulatory requirements. For instance, an automotive manufacturer may develop a roadmap to integrate emerging safety technologies mandated by regulatory authorities.
  4. Technology Upgrades and Investments: Technology roadmaps help organizations plan and prioritize technology upgrades and investments. They provide a structured approach for evaluating and selecting new technologies that align with business goals. For example, an IT department may create a roadmap to guide the migration to a cloud-based infrastructure, outlining the steps and timeline for implementation.

Terms & Concepts Related to Technology Roadmaps

Related Terms & ConceptsDefinition
Technology StrategyA plan that outlines how technology will be used to achieve business goals and objectives. It involves identifying the technologies needed, assessing their potential impact, and aligning them with the organization’s overall strategy. For example, a technology strategy may focus on leveraging artificial intelligence to improve customer service and streamline operations.
InnovationThe process of introducing new ideas, methods, or technologies to create value and improve existing products, services, or processes. Innovation often involves implementing new technologies to solve problems or meet emerging market needs. For instance, the development of electric vehicles can be considered an innovation in the automotive industry.
Research and Development (R&D)A systematic process of investigation, experimentation, and development to acquire new knowledge and create new technologies, products, or processes. R&D activities aim to push the boundaries of existing knowledge and drive technological advancements. An example of R&D is a pharmaceutical company conducting research to discover new drugs.
Technology LifecycleThe progression of a technology from its inception to its eventual obsolescence. The lifecycle typically consists of stages such as research, development, introduction, growth, maturity, and decline. Understanding the technology lifecycle helps organizations plan for technology upgrades and replacements in a timely manner. An example is the lifecycle of smartphones, where new models are introduced, gain popularity, reach a saturation point, and eventually become outdated by newer technologies.
Competitive AnalysisThe process of evaluating and understanding the strengths and weaknesses of competitors in the market. It involves analyzing their products, technologies, market share, pricing strategies, and customer base. Conducting competitive analysis helps organizations identify opportunities for differentiation and stay ahead in the market. For example, a smartphone manufacturer may analyze competitors’ features and pricing to develop a more appealing product.
Technology AdoptionThe process by which individuals, organizations, or societies accept and integrate new technologies into their daily lives or operations. It involves overcoming barriers and resistance to change, providing training and support, and demonstrating the benefits of adopting the technology. An example of technology adoption is the widespread use of smartphones and mobile apps by individuals and businesses for communication and productivity.
ScalabilityThe ability of a technology, system, or process to handle increased demands or accommodate growth without significant performance degradation or the need for major modifications. Scalable technologies can easily adapt to changing requirements and accommodate larger workloads. Cloud computing services, which allow users to scale their infrastructure based on demand, are an example of scalable technology.
Risk AssessmentThe process of identifying, evaluating, and prioritizing potential risks associated with a technology or project. It involves assessing the likelihood and impact of risks and developing strategies to mitigate or manage them. For instance, when implementing a new software system, a risk assessment would consider potential security vulnerabilities, data loss risks, and compatibility issues.

Technology Roadmap: Practical Applications

Example 1: Automotive Industry

Problem/Challenge: The automotive industry constantly faces the challenge of meeting stringent emissions standards while providing advanced features and maintaining competitive pricing. Electric vehicle (EV) technology emerged as a potential solution, but its adoption required a comprehensive plan.

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Implementation: An automotive company used a technology roadmap to guide its transition from traditional internal combustion engine (ICE) vehicles to EVs. The roadmap involved identifying key technology areas such as battery technology, charging infrastructure, and powertrain optimization. It outlined specific milestones and timelines for developing and integrating these technologies.

Results Achieved: By following the technology roadmap, the company successfully introduced several EV models with improved battery performance, extended driving ranges, and faster charging capabilities. The roadmap helped align research and development efforts, optimized resource allocation, and enabled the company to gain a significant market share in the growing electric vehicle segment. As a result, the company reduced its overall emissions, met regulatory requirements, and positioned itself as a leader in the evolving automotive market.

Example 2: Healthcare Industry

Problem/Challenge: Healthcare organizations often struggle to keep pace with technological advancements while ensuring patient safety and optimizing clinical workflows. The need to adopt digital health solutions and electronic medical records (EMRs) posed a significant challenge due to existing systems’ complexity and potential disruption.

Implementation: A healthcare provider developed a technology roadmap to guide its digital transformation journey. The roadmap included an assessment of existing IT infrastructure, identified key areas for improvement, and set priorities for technology adoption. It addressed challenges such as interoperability, data security, and user training.

Results Achieved: Following the technology roadmap, the healthcare provider successfully implemented EMRs, seamlessly sharing patient information across departments and healthcare providers. The roadmap also facilitated the integration of telehealth solutions, improving remote patient care access. As a result, the organization experienced increased operational efficiency, reduced errors in medication administration, improved patient outcomes, and enhanced overall patient satisfaction.

Example 3: Manufacturing Industry

Problem/Challenge: Manufacturers face the challenge of improving productivity, reducing costs, and ensuring product quality while keeping up with rapid technological advancements. Implementing Industry 4.0 technologies, such as automation, robotics, and data analytics, required careful planning and coordination.

Implementation: A manufacturing company developed a technology roadmap to guide its transition towards Industry 4.0. The roadmap involved identifying areas for automation, such as assembly lines, quality control, and inventory management. It also outlined integrating data analytics tools to optimize production processes and improve decision-making.

Results Achieved: By following the technology roadmap, the manufacturing company achieved significant improvements in productivity, cost efficiency, and product quality. Implementing automation and robotics reduced manual errors, increased production speed, and minimized downtime. Data analytics provided real-time insights into production processes, enabling proactive maintenance and predictive quality control. As a result, the company experienced reduced operational costs, improved competitiveness, and enhanced customer satisfaction.

These examples illustrate how technology roadmaps can be valuable tools for organizations across different industries. By providing a structured approach to technology development and selection, technology roadmaps enable companies to navigate complex challenges, align their efforts, and achieve tangible results in terms of innovation, efficiency, and competitiveness.

Pros and Cons of Technology Roadmaps

ProsDetails and Examples
Strategic PlanningA technology roadmap fosters innovation by mapping out technology trends and potential advancements. It encourages the exploration of new ideas, identifies areas for improvement, and supports the development of novel solutions, leading to competitive advantages.
Example: A software company uses a technology roadmap to outline the development of new features and functionalities for its product, prioritizing based on customer needs and market trends.
Enhanced InnovationBy mapping out technology trends and potential advancements, a technology roadmap fosters innovation. It encourages the exploration of new ideas, identifies areas for improvement, and supports the development of novel solutions, leading to competitive advantages.
Example: An automotive manufacturer creates a technology roadmap to explore electric vehicle technologies, such as battery advancements and charging infrastructure, to develop innovative electric vehicle models ahead of competitors.
Resource AllocationA technology roadmap aids in effective resource allocation. It allows organizations to allocate budget, personnel, and other resources to the most critical technology projects, ensuring that the necessary resources are available to support innovation and product development efforts.
Example: A pharmaceutical company utilizes a technology roadmap to allocate research and development resources to different drug discovery projects, prioritizing those with the highest potential for success and market impact.
Alignment with Market and CustomersA technology roadmap helps align innovation and product development initiatives with market needs and customer expectations. It ensures that the organization develops technologies and products that address customer pain points, stay relevant, and gain market share.
Example: A consumer electronics company conducts market research and incorporates customer feedback into its technology roadmap, guiding the development of new product features and functionalities that meet consumer demands.
ConsDetails and Examples
Rigidity and Lack of FlexibilityA technology roadmap can become rigid and inflexible, especially when technologies or market conditions change rapidly. It may hinder the organization’s ability to adapt quickly to emerging opportunities or react to unforeseen challenges, potentially leading to missed innovation or delayed product releases.
Example: A telecommunications company faces difficulties adjusting its technology roadmap when a new communication standard is introduced, resulting in delays in launching products that support the latest standard.
Uncertainty and Inaccurate PredictionsPredicting future technology advancements and market trends can be challenging, leading to uncertainties and inaccurate predictions in a technology roadmap. This can result in misalignment with market needs, wasted resources, and missed opportunities for innovation.
Example: A software development company includes a prediction for the adoption of a specific technology in its roadmap, but the technology fails to gain traction in the market, leading to a misalignment between the roadmap and the actual market demand.
Implementation ChallengesImplementing a technology roadmap can present various challenges. It requires coordination and collaboration among different teams and departments, which may be time-consuming and prone to miscommunication. Additionally, securing the necessary resources and expertise for specific technology projects can be a challenge.
Example: A manufacturing company struggles to align its research and development teams with the technology roadmap due to communication gaps and conflicting priorities, resulting in delays and inefficiencies in product development.
Ethical ConsiderationsTechnology roadmaps may raise ethical concerns, particularly when they involve emerging technologies or those with potential social impacts. Ethical considerations may include privacy concerns, unequal distribution of benefits, or unintended consequences of technology adoption.
Example (continued): An artificial intelligence company faces ethical considerations when developing a technology roadmap for facial recognition technology. They need to address privacy concerns by implementing robust data protection measures and ensuring fair and responsible use of the technology to avoid potential misuse or discrimination.
Cost and FeasibilityImplementing a technology roadmap requires financial resources, research and development capabilities, and infrastructure support. Organizations may face challenges in securing adequate funding, allocating resources efficiently, and ensuring the feasibility of implementing desired technologies.
Example: A startup company has ambitious goals outlined in its technology roadmap but struggles to secure sufficient funding to support the required research and development activities, causing delays in innovation and product development.
ScalabilityTechnology roadmaps need to consider scalability, especially for organizations with global operations or plans for significant growth. Ensuring that the technology roadmap can accommodate expansion and scalability without compromising performance or quality can be a challenge.
Example: An e-commerce company develops a technology roadmap for its platform but faces scalability challenges as the number of users and transactions increases rapidly, leading to system overload and performance issues.
Coordination and CommunicationCollaboration and effective communication across teams, departments, and stakeholders are crucial for successful technology roadmap implementation. Challenges in coordinating efforts, managing dependencies, and ensuring clear communication can hinder the execution of the roadmap.
Example: A large corporation encounters difficulties in aligning its various departments, such as research and development, marketing, and production, resulting in delays and misalignment between the technology roadmap and product development milestones.
Technological ObsolescenceRapid advancements in technology can lead to the risk of technological obsolescence, where technologies outlined in the roadmap become outdated or irrelevant before they can be fully implemented. Organizations must continuously monitor and update their technology roadmaps to mitigate this risk.
Example: A smartphone manufacturer develops a technology roadmap for a new line of devices but faces challenges when some of the anticipated technologies are superseded by more advanced features before they can be incorporated into the products.

It’s important to note that a technology roadmap’s specific benefits, drawbacks, challenges, and pitfalls can vary depending on the industry, organizational context, and the nature of the technologies being considered. Organizations should carefully assess and tailor their technology roadmaps to address their unique circumstances and goals.

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Common Misconceptions about Technology Roadmaps

Misconception 1: A technology roadmap is only about hardware and software upgrades.

Correction: One common misconception about a technology roadmap is that it solely focuses on hardware and software upgrades. While technology upgrades are a crucial aspect of a roadmap, it encompasses much more than just the technical aspects. A technology roadmap also considers factors such as research and development, market trends, customer needs, and business goals.

Example: Let’s say a company wants to develop a new smartphone. Their technology roadmap would involve not only upgrading the phone’s hardware components and software features but also considering market research to identify customer preferences, analyzing competitors’ offerings, and aligning the development timeline with the company’s business objectives.

Misconception 2: A technology roadmap is a rigid and fixed plan.

Correction: Another misconception is that a technology roadmap is a fixed and inflexible plan that cannot adapt to changing circumstances. In reality, a technology roadmap is a dynamic tool that allows for adjustments and modifications as new information becomes available or market conditions change. It provides a strategic framework that can be updated and refined based on evolving needs and emerging opportunities.

Example: Suppose a company’s technology roadmap includes the development of electric vehicles. However, new battery technologies are introduced, significantly improving range and charging times. To stay competitive, the company can revise its roadmap to incorporate these advancements, reallocating resources and adjusting timelines accordingly.

Misconception 3: A technology roadmap guarantees successful product development.

Correction: It is incorrect to assume that having a technology roadmap guarantees successful product development. While a technology roadmap provides a structured approach and guidance, success depends on various factors, including effective execution, market acceptance, and timely adaptations. A roadmap is a planning tool, but it does not eliminate the need for continuous monitoring, evaluation, and course correction.

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Example: Suppose a company develops a technology roadmap for a new software product. Despite meticulous planning and adherence to the roadmap, the product may face unexpected challenges during development or fail to meet market demands. In such cases, the company must reassess its strategy, gather user feedback, and make necessary adjustments to ensure success.

Misconception 4: A technology roadmap is a one-time exercise.

Correction: Many people mistakenly believe that creating a technology roadmap is a one-time activity. However, technology roadmapping is an iterative process that requires regular review and updates. As technology and market landscapes evolve, organizations must continually reassess their roadmap to stay aligned with emerging opportunities and changing priorities.

Example: A company’s technology roadmap includes the development of a new communication platform. Over time, emerging technologies and market trends may influence the company’s strategy, requiring them to revisit and update the roadmap to incorporate advancements such as the integration of artificial intelligence or the adoption of blockchain technology.

Misconception 5: A technology roadmap is solely for large organizations.

Correction: It is a misconception that technology roadmaps are only relevant for large organizations. In reality, businesses of all sizes can benefit from having a technology roadmap. Whether it’s a startup or a small business, a roadmap helps in prioritizing investments, setting goals, and ensuring a strategic approach to technology development and innovation.

Example: A small software development company may create a technology roadmap to guide its growth and expansion. The roadmap could outline the adoption of new programming languages, investments in training and development, and the integration of cloud computing solutions. By having a roadmap, even a small company can align its technology strategy with business goals and compete effectively in the market.

By debunking these common misconceptions, it is evident that a technology roadmap is a versatile tool that goes beyond hardware and software upgrades, remains adaptable to change, does not guarantee success alone, requires regular updates, and applies to businesses of all sizes.

Evolution of Technology Roadmaps: Guiding Innovation and Strategic Planning

Technology roadmaps have become indispensable tools in the fast-paced technological development and product innovation world. They serve as strategic guides for organizations, facilitating identifying and selecting new technologies to drive their future growth and competitiveness. This article explores the history and evolution of technology roadmaps, highlighting key milestones, changes in definition and usage, and their impact on industries. Additionally, current trends and emerging developments will be discussed, offering insights into technology roadmaps’ future trajectory and potential impact.

Evolution of Technology Roadmaps

  1. Origins and Early Development: The concept of technology roadmaps can be traced back to the mid-20th century when industries recognized the need to plan and coordinate research and development efforts. One early example is the Defense Advanced Research Projects Agency (DARPA), which created technology roadmaps in the 1960s to guide the development of advanced military technologies. These roadmaps were primarily used to align research priorities and coordinate activities across various defence laboratories.
  2. Adoption in Industries: During the 1980s and 1990s, technology roadmaps gained popularity and started being adopted by a wide range of industries. Companies realized the value of systematic planning and foresight in driving innovation and gaining a competitive edge. Technology roadmaps were increasingly used to guide research, development, and investment decisions, enabling companies to align their technological capabilities with strategic objectives.
  3. Shift to Strategic Planning: In the late 1990s and early 2000s, technology roadmaps evolved beyond a mere collection of technologies and started incorporating strategic elements. Organizations began integrating market analysis, customer requirements, and business objectives into their roadmaps, enabling a more holistic approach to technology planning. This shift emphasized the importance of aligning technology development with overall business strategies.
  4. Multi-Dimensional Roadmaps: As technology roadmaps matured, they started to encompass multiple dimensions beyond just technology. This expansion included considerations such as manufacturing processes, supply chain management, regulatory requirements, intellectual property, and sustainability. By incorporating these diverse elements, organizations were able to develop comprehensive roadmaps that accounted for the full spectrum of factors influencing technology adoption and deployment.
  5. Collaborative and Open Roadmaps: With the rise of collaborative networks and open innovation, technology roadmaps began to incorporate external perspectives. Industries recognized the benefits of engaging with customers, suppliers, research institutions, and other stakeholders in the roadmap development process. This collaborative approach facilitated the sharing of knowledge, enhanced innovation capacity, and increased the likelihood of successful technology deployment.
  6. Agile and Dynamic Roadmaps: In recent years, technology roadmaps have evolved to become more agile and dynamic. Traditional roadmaps often followed a linear path with fixed milestones and timelines. However, in today’s rapidly changing technological landscape, organizations need to be adaptable and responsive. Agile roadmaps embrace iterative planning and regularly incorporate feedback and updates, allowing companies to navigate uncertainties and capitalize on emerging opportunities.

Current Trends and Future Directions

  1. Digital Transformation and Disruptive Technologies: The ongoing digital transformation profoundly impacts technology roadmaps. Organizations must anticipate and embrace disruptive technologies such as artificial intelligence, blockchain, Internet of Things, and quantum computing. Technology roadmaps play a crucial role in guiding the integration of these technologies into existing operations and products, enabling companies to stay ahead of the competition.
  2. Sustainability and ESG Considerations: Increasingly, technology roadmaps incorporate sustainability and Environmental, Social, and Governance (ESG) considerations. As organizations strive to achieve sustainability goals and address societal concerns, roadmaps are used to identify technologies that minimize environmental impact, enhance resource efficiency, and promote social responsibility. This trend reflects the growing importance of sustainable development and responsible innovation.
  3. Data-driven Roadmaps: The advent of big data analytics and advanced data processing techniques has revolutionized the way technology roadmaps are developed and utilized. Organizations can now leverage vast amounts of data to inform their roadmap decisions. To guide technology development and deployment, data-driven roadmaps incorporate market trends, customer insights, competitive intelligence, and performance metrics. This data-driven approach enhances decision-making accuracy and enables organizations to identify emerging opportunities and potential risks.
  4. Cross-Industry Collaboration: Collaboration across industries has become increasingly important in technology development. Roadmaps are being used to foster collaboration and knowledge sharing between different sectors. By leveraging expertise from diverse industries, organizations can accelerate innovation and explore cross-sector applications of technologies. Collaborative roadmaps facilitate the identification of shared challenges and the development of joint solutions, leading to breakthrough innovations and market disruption.
  5. Agile Roadmaps and Rapid Prototyping: The pace of technological change demands greater flexibility and agility in roadmap development. Agile methodologies and rapid prototyping have gained prominence in technology roadmap practices. Organizations are adopting iterative planning and quick prototyping to validate assumptions, gather feedback, and make course corrections. Agile roadmaps enable organizations to respond swiftly to market dynamics, reducing time-to-market and increasing the success rate of technology implementations.
  6. Integration of Emerging Technologies: The future of technology roadmaps lies in the integration of emerging technologies such as augmented reality, virtual reality, autonomous systems, and biotechnology. These technologies have the potential to transform industries and create new markets. Roadmaps will play a crucial role in identifying the right timing, investments, and partnerships required to harness the opportunities presented by these emerging technologies. Organizations that proactively incorporate emerging technologies into their roadmaps will be well-positioned to lead in the era of technological disruption.
  7. Ethical and Responsible Innovation: As technologies become increasingly powerful and pervasive, ethical considerations become paramount. Technology roadmaps are evolving to incorporate ethical and responsible innovation principles. Organizations are incorporating guidelines and frameworks to ensure that the development and deployment of technologies align with ethical standards and social values. Roadmaps will continue to play a critical role in navigating the complex landscape of ethical considerations, ensuring that technology advancements are made responsibly and with the best interests of society in mind.

Key Players and Influencers in the Field of Technology Roadmap:

  1. Henry Chesbrough: Henry Chesbrough is a renowned scholar and innovator who has made significant contributions to the field of technology roadmaps. He introduced the concept of “open innovation,” emphasising the importance of external collaborations and partnerships in driving technological advancements. Chesbrough’s work has greatly influenced the way organizations develop technology roadmaps by encouraging them to look beyond internal R&D and incorporate external ideas, technologies, and expertise. His ideas have led to a shift in the industry, promoting a more open and collaborative approach to technology development.
  2. Nathan Rosenberg: Nathan Rosenberg was an influential economist known for his research on the economics of technological change. His work on technology diffusion and the role of innovation in economic growth has had a lasting impact on the field of technology roadmaps. Rosenberg emphasized the importance of understanding the interactions between technological advancements, market dynamics, and institutional factors. His research has helped organizations develop more effective technology roadmaps by considering technical feasibility and the economic and social contexts in which technologies are deployed.
  3. Erik von Hippel: Erik von Hippel is a leading scholar in the field of innovation and user-centred design. His research on user innovation and lead user theory has been instrumental in shaping the understanding of technology roadmaps. Von Hippel’s work highlights the significance of involving users and customers in innovation and leveraging their insights and needs to drive technological advancements. His ideas have influenced the development of user-centred technology roadmaps, where the focus is on meeting the specific requirements and preferences of end-users.
  4. Michael Porter: Michael Porter is a renowned strategist and economist who has made substantial contributions to the field of competitive strategy. Although not directly focused on technology roadmaps, Porter’s work on industry analysis and competitive advantage has influenced the strategic aspect of technology roadmapping. His frameworks, such as the Five Forces analysis, help organizations identify competitive forces within their industry and make informed decisions about technology development and deployment. Porter’s ideas have influenced the inclusion of competitive analysis in technology roadmaps, ensuring organizations consider the competitive landscape when planning their technological advancements.
  5. Strategic Planning Consultants: Several consulting firms and experts specialize in technology roadmapping and have played a significant role in shaping the understanding and practice of this field. Companies like Arthur D. Little, PricewaterhouseCoopers (PwC), and McKinsey & Company have developed methodologies and frameworks for technology roadmapping that are widely used in the industry. These consulting firms provide guidance on various aspects of technology roadmaps, such as technology scouting, strategic alignment, and implementation planning. Their expertise and contributions have helped organizations effectively leverage technology roadmaps to drive innovation and maintain a competitive edge in the market.

These key players and influencers have contributed to the development and evolution of technology roadmaps by emphasizing collaboration, considering economic and social factors, focusing on user needs, incorporating competitive analysis, and providing expert guidance. Their impact can be seen in the increasing adoption of technology roadmaps as a strategic tool by organizations across industries, leading to more efficient and targeted technology development efforts. Additionally, their contributions have resulted in a shift towards a more holistic and customer-centric approach to technology roadmapping.

Resources on Technology Roadmapping


  1. “Technology Roadmapping for Strategy and Innovation: Charting the Route to Success” by Rob Phaal, Clare Farrukh, and David Probert (2013)
    • This book provides a comprehensive overview of technology roadmapping, covering its principles, methodologies, and practical applications. It offers guidance on creating effective roadmaps and aligning technology strategies with business goals.
    • Type of resource: Book
  2. “Creating Innovative Products and Services: The FORTH Innovation Method” by Gijs van Wulfen (2011)
    • Although not solely focused on technology roadmaps, this book introduces the FORTH innovation method, including a roadmap for developing new products and services. It offers practical techniques and case studies to guide the innovation process.
    • Type of resource: Book

Articles and Reports:

  1. “Technology Roadmapping: Linking Technology Resources to Business Objectives” by Robert Phaal, David R. Probert, and Andy J. Clegg (2004)
    • This article discusses the concept and benefits of technology roadmapping, providing insights into its strategic application in organizations. It presents a framework for technology roadmapping and highlights its role in aligning technology resources with business objectives.
    • Type of resource: Academic journal article
  2. “Technology Roadmapping: A Planning Framework for Evolution and Revolution” by Marc H. Meyer and Alpheus Bingham (1997)
    • This article introduces the concept of technology roadmapping and its significance for strategic planning. It explores how technology roadmaps can guide both incremental and disruptive innovations and provides examples of successful implementation in various industries.
    • Type of resource: Academic journal article


  1. National Institute of Standards and Technology (NIST) – Technology Roadmapping
    • Website: https://www.nist.gov/programs-projects/technology-roadmapping
    • NIST offers a comprehensive overview of technology roadmapping, including its purpose, benefits, and step-by-step guidance for creating roadmaps. It also provides case studies and resources to support organizations in implementing effective roadmapping processes.
    • Type of resource: Government website
  2. European Commission – Technology Roadmaps
    • Website: https://ec.europa.eu/jrc/en/technology-roadmaps
    • The European Commission provides information on technology roadmapping, emphasizing its role in guiding research and innovation activities. The website offers access to various technology roadmaps developed by the European Union and provides insights into their application in different sectors.
    • Type of resource: Government website
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Ellie Henderson

I recently worked with an engineering team to create a technology roadmap for a new product. We started by researching what technologies were available and what was needed for the product. We then created a plan outlining the steps we would take to develop the product from concept to launch. We identified areas where we could save time and money by using existing technologies, as well as areas where we would need to develop new technologies. We also identified potential risks and areas where we would need to invest in research and development. After we had a plan in place, we could then begin to move forward with the product development process. It was a great experience to be part of the team that created a roadmap for the product and it was exciting to see the plan come together.

Jim Harris

I recently developed a new product for my company and I wanted to ensure that I was utilizing the latest technology available. To accomplish this, I created a technology road map that outlined the technologies that I felt would be most beneficial for the product. I used the road map to identify which technologies were most suitable for the product and also to determine which ones were best to invest in for the long-term. Additionally, I kept the road map updated with the latest trends in technology and consulted with my team to ensure that we were staying up to date with the most current advancements. By creating this technology road map, I was able to make sure that we had the right technology for our product and that our product would remain competitive in the market.

Amber Ramos

This post discusses the importance of creating a technology road map when developing new products. A technology road map outlines the technology components that are necessary to develop the product, and can help to identify any potential development issues early on in the process. By creating a technology road map, companies can ensure that they are selecting the most appropriate and up-to-date technologies for their products, and can avoid costly delays and mistakes.

Vicki Elliott

A technology road map is not always the most effective tool for guiding new technology development and selection. Other alternatives, such as customer feedback and market analysis, should be taken into consideration, as these can provide a more comprehensive view of what is needed in the development of a new product. Additionally, it is important to consider the potential costs associated with implementation of a technology road map, as it may be more expensive than other options.

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