Awareness is a key metric in product development, as it helps to gauge how well a new product is being received by the target market. There are various ways to measure awareness, including recall of brand, recognition of the brand, and recall of key features or positioning. With this information, companies can adjust their product development strategies to better reach their target customers. Awareness is also an important factor in product marketing, as it can help to drive purchase decisions. By increasing awareness of a new product, companies can increase sales and boost profits.