As a business owner, you know that it’s important to test your products before putting them on the market. But sometimes it’s hard to find the time or resources to do this properly.
Not only is it important to test your products, but it’s also essential to do so in a way that accurately reflects how they will be used by consumers.
This is where usability testing comes in.
Usability testing is a process in which potential users of a product are asked to use it in order to assess its strengths and weaknesses. This can be done through interviews, surveys, or by observing people using the product in a real-world setting.
There are many benefits to conducting usability tests. They can help you to identify and correct design flaws, understand how people interact with your product, and determine what features are most important to your users.