The Design of Everyday Things by Don Norman

The Design of Everyday Things by Don Norman is a must-read for product development managers.
It offers an insightful look into how design can impact the user experience, highlighting topics such as intuitive design creation, effective usability and accessibility models, and aesthetic functionality.
Key takeaways from this book include systematically understanding the role of design, gaining greater knowledge of the psychology behind user behaviours, and recognizing the indispensable value of gathering user input when crafting products. As such, this book provides a practical guide to success in product design.
This enlightening 370-page book includes the following seven chapters:
- The Psychopathology of Everyday Things,
- The Psychology of Everyday Actions,
- Knowledge in the Head and in the World,
- Knowing What to Do: Constraints Discoverability, and Feedback,
- Human Error? No, Bad Design,
- Design Thinking, and
- Design in the World of Business.
The Innovator’s Dilemma by Clayton Christensen

This book is essential reading for product development managers looking to stay ahead of the competition. It covers topics such as disruptive innovation, sustaining innovation, and business model innovation.
Key takeaways include understanding the dynamics of disruptive innovation, recognizing the importance of customer needs in product development, and learning about different strategies for staying competitive in a rapidly changing market.
The Lean Startup by Eric Ries
This book provides an invaluable resource for product development managers looking to build successful products quickly and efficiently. It covers topics such as rapid experimentation, customer feedback loops, and agile development processes.
Key takeaways include understanding how to use data-driven decision-making when developing products, learning about techniques for validating ideas before investing resources into them, and recognizing the importance of customer feedback in creating successful products.
Business Model Generation by Alexander Osterwalder and Yves Pigneur
This book is an essential guide for product development managers looking to create innovative business models to help their companies succeed in today’s competitive marketplaces. It covers topics such as value proposition design, customer segmentation, revenue streams, cost structures, distribution channels, partnerships and alliances, and more.
Key takeaways include understanding how to create a sustainable business model that meets customer needs while generating profits for the company, learning about different strategies for monetizing products, and recognizing the importance of customer segmentation when creating new products or services.
Value Proposition Design by Alexander Osterwalder and Tim Brown
This book provides an invaluable resource for product development managers looking to create compelling value propositions that will attract customers while also meeting their needs effectively. It covers topics such as customer segmentation and targeting strategies; value proposition canvas; pricing and positioning strategies; messaging and communication tactics; testing and optimization techniques; and more.
Key takeaways include understanding how to identify target customers based on their needs; learning about different pricing models and positioning strategies; recognizing the importance of messaging and communication when creating value propositions; and mastering techniques for testing and optimizing value propositions over time.
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
An excellent book for product development managers looking to create new markets and stand out from the competition. It provides a framework for creating uncontested market space, which can be used to develop innovative products that customers will love.
The key takeaways from this book include understanding the importance of customer value, focusing on differentiation rather than competing head-on with competitors, and creating unique strategies that will help you stand out from the crowd.
Design Thinking by Thomas Lockwood
Another great book for product development managers. It provides a comprehensive overview of how design thinking can be used to create innovative products and services.
The key takeaways from this book include understanding how design thinking can help you understand customer needs, developing creative solutions to complex problems, and using prototyping to test ideas quickly before committing resources.
The Elements of User Experience by Jesse James Garrett
An essential read for product development managers who want to create user-friendly products and services. This book provides an in-depth look at user experience design principles and how they can be applied in product development.
The key takeaways from this book include understanding the importance of user research, designing with usability in mind, and creating intuitive interfaces that make it easy for users to interact with your product or service.
The User Experience Team of One by Leah Buley
A must-read for product development managers working alone or with small teams on their projects. This book provides practical advice on managing user experience projects when resources are effectively limited.
The key takeaways from this book include understanding the importance of collaboration between team members, setting realistic goals based on available resources, and leveraging existing tools and processes to maximize efficiency in your workflow.
Rocket Surgery Made Easy by Steve Krug
An invaluable resource for product development managers who want to quickly identify usability issues in their products or services before they reach customers. This book provides step-by-step instructions on conducting effective usability tests without breaking the bank or requiring specialized knowledge or skillsets.
The key takeaways from this book include understanding why usability testing is important, identifying common usability issues early on in the process, and using data-driven insights to make informed decisions about your product’s design and features.
Don’t Make Me Think, Revisited by Steve Krug
This book is an essential read for any product development manager. It provides clear and concise advice on how to create user-friendly websites and applications.
The key takeaway from this book is that usability should be at the forefront of any product design. It emphasizes the importance of ensuring users can easily find what they need without thinking too much about it.
A Project Guide to UX Design by Russ Unger and Carolyn Chandler
This book provides a comprehensive overview of user experience (UX) design principles and techniques, as well as practical advice on how to apply them in real-world projects.
The key takeaway from this book is that UX design should be approached holistically, taking into account the needs of both users and developers alike.
Smashing UX Design by Jesmond Allen and James Chudley
This book offers an in-depth look at UX design principles and practices, focusing on creating aesthetically pleasing and highly usable products.
The key takeaway from this book is that UX design should be approached with an eye towards creating a positive user experience while also meeting business objectives.
Lean UX by Jeff Gothelf with Josh Seiden
This book introduces lean UX principles, emphasising rapid prototyping, experimentation, a collaboration between stakeholders, and continuous improvement over time.
The key takeaway from this book is that lean UX can help product development managers create better products faster by focusing on customer feedback throughout the process rather than waiting until the end for testing or evaluation.
Agile Experience Design by Erika Hall
This book provides an overview of agile experience design principles, which emphasize iterative development cycles over traditional waterfall approaches to product development management.
The key takeaway from this book is that agile experience design can help product development managers create better products faster by focusing on customer feedback throughout the process rather than waiting until the end for testing or evaluation.