Culture is the shared beliefs, values, assumptions, and expectations of the people in an organization. It influences the way they think, feel, and behave. Culture is created and maintained by the leaders and members of an organization through their words and actions. It is reflected in the way they interact with each other and with external stakeholders. A strong culture can give an organization a competitive advantage. It can help to attract and retain talent, foster innovation, and promote high performance. A negative or toxic culture can lead to conflict, poor morale, and poor performance. Leaders need to be aware of the culture of their organization and work to create a positive culture that supports the goals and values of the organization.